Friday, January 13, 2012

Several months ago I gushed about K-pop girl groups' autumn comebacks, with two that were still pending, T-ara and Wonder Girls.

T-ara (whose member Hyomin was on Invincible Youth), I dunno, it's weird because I kinda get an underdog vibe from them. They're definitely a top girl group, but rarely included when mentioning the "elite" girl groups. And they should be. Despite an underdog feel to them, there's also an air of queen bees about them.

They actually had their autumn comeback in November, but they immediately followed up with a January release that they're promoting, and which I think is a better song:



Wonder Girls are the only girl group in this flurry of comebacks that wasn't represented in Invincible Youth, although technically Hyuna, now with 4minute, debuted with Wonder Girls and is on one single with them. But no, she is never associated with Wonder Girls now, not even as a "former member".

This was a much anticipated comeback because they had been out of the Korean scene for a year and a half. Their agency took a gamble to try to promote them in the U.S. and the results were mixed at best and the group underwent hardships and indignities that other Korean girl groups likely can't imagine.

SNSD are safely considered the reigning queens of K-pop girl groups, but if Wonder Girls hadn't gone overseas, I don't think they would necessarily be considered second to SNSD at this point. This comeback, I think, is very strong, and if they had stayed in Asia, it's possible their regional standing would still equal SNSD.



Wonder Girls, along with SNSD, were on the leading edge of what would grow into and come to be known as the second Hallyu wave; the second time K-pop had a surge of popularity, this time marked by international popularity thanks to the advent of YouTube in 2006.

Both Wonder Girls and SNSD debuted in 2007, before there was a wave and K-pop was just being K-pop. YouTube was instrumental in creating the wave, I think, because suddenly a much wider, international audience was getting in on it.

I don't think I really got into it until around late 2010 when Invincible Youth finally aired in Taiwan, about a year after it aired in Korea. But I had been primed for it as early as 2006 when Hyun Ae gave me a K-pop mix CD, and a lot of it was quite good.

I think the media started reporting on the Hallyu wave as a phenomena in 2009 (the year Invincible Youth started airing), and since then it has just continued to explode domestically and internationally. With so many K-pop groups debuting every season, eventually the market will get over-saturated and the quality will likely decline. Currently, no end in sight.